Developing a communication plan for the Lower Eyre Peninsula Bushfire Re-Establishment Program

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Background

The Lower Eyre Peninsula Bushfire Re-Establishment Program was developed to assist landholders to recover from and re-establish after the January 2005 bushfires. The program aimed to encourage adoption of sustainable production practices with a signifcant emphasis on natural resources management and protection.

The Lower Eyre Peninsula Bushfire Re-Establishment Program required a communications plan, resulting in:yakka-2

  • Increased awareness and positive perception of the program
  • Acknowledgement of community and individual participation in the program
  • Engagement of specific audiences  
  • Improved relationships with local print and broadcast media

Our Role

Rural Solutions SA were contracted to develop a plan that defined, described and identifed:

  • Potential barriers to communication  
  • Target audiences  
  • Key messages  
  • Branding  
  • Delivery methods and mechanisms  
  • Resources and skills required
  • Opportunities to enhance communication and media liaison skills
  • Action plans including timing, resourcing, budgets and evaluation
  • Media contacts  

Outcomes

Implementation of the plan resulted in:

  • A higher profile for the program across the region and the state  
  • Increased positive media coverage  
  • Increased participation from the regional community and target  audiences

Contact: Jason Downs

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