Providing expert market data to assist producers.

Our Agribusiness team ran a European Market Study designed to help South Australia read signals and trends in the global marketplace. These market messages have been interpreted for local businesses to help build competitive sustainability.

What we did:

The team identified Anuga in Germany as a key international trade fair for examining global food innovations and trends.

It sent a survey team to conduct targeted collection of data relevant to the South Australian food industry – particularly those producers seeking to develop European export markets.

What we achieved:

• The latest European market messages were collected for presentation to the Australian industry.
• The information proved invaluable for those seeking latest value adding and product development trends.
• The study aligned with one of Rural Solutions SA’s three primary strategic directions: the ‘enhancement of primary industries value chains’, with a focus on “guilt free” food, wine, fibre and minerals.

Contact: Karen Shepherd