Dr Andrew Fearne, one of the world’s leading thinkers in the food industry will be Adelaide’s next Thinker in Residence, commencing in 2008.

Recognised internationally as a leader in consumer behaviour and value chain management – through the coordination of supply chain from ‘paddock to plate’ in an international market, Dr Fearne’s residency will focus on the food and wine industries.

He will work with businesses to help make them even more innovative, efficient and competitive in world markets and improve their products, using packaging, promotion and pricing more effectively.

Dr Fearne will help food and wine businesses think more strategically about the changing needs of consumers and the characteristics of particular markets, as the challenge for local food and wine is to hit the mark with customers in international supermarkets.

In his work, Dr Fearne challenges conventional thinking and provokes people from different industry and organisational perspectives to think about their roles and responsibilities in different ways, recognising the importance of innovation.

He is currently Principal Research Fellow at Kent Business School, University of Kent, where he is Director of two research centres.

Want more information?
Adelaide Thinkers in Residence
p +61 8 8226 2220
e adelaidethinkers@saugov.sa.gov.au