Project:   Lower Eyre Peninsula Bushfire Re-Establishment Program

The Lower Eyre Peninsula Bushfire Re-Establishment Program was developed to assist landholders to recover and re-establishes from the January 2005 bushfires. The program aims to encourage adoption of sustainable production practices with a significant emphasis on natural resource management and protection.

The Lower Eyre Peninsula wanted to develop a communications plan, which could be used as a working document resulting in

• Increased awareness and a positive perception of the program
• Acknowledgement of community and individual participation in the program
• Engagement of specific audiences
• Improved relationships with local print and broadcast media

What we did

Rural Solutions SA developed a communications plan for the Lower Eyre Peninsula Bushfire Re-Establishment program that defined, described and identified:

• Potential barriers to communication
• Target Audiences
• Key Messages
• Branding
• Delivery methods and mechanisms
• People resources and skills required
• Opportunities to enhance communication and media liaison skills
• Actions plans including timing, resourcing, budgets and evaluation
• Media contacts

Contact: Merri Tothill, Natalie Wilson